{"id":196347,"date":"2026-04-29T15:00:00","date_gmt":"2026-04-29T21:00:00","guid":{"rendered":"https:\/\/www.slugmag.com\/?p=196347"},"modified":"2026-04-29T15:37:41","modified_gmt":"2026-04-29T21:37:41","slug":"its-always-the-weekend-at-swedish-moose-candy-company","status":"publish","type":"post","link":"https:\/\/www.slugmag.com\/community\/its-always-the-weekend-at-swedish-moose-candy-company\/","title":{"rendered":"It\u2019s Always the Weekend at Swedish Moose Candy Company"},"content":{"rendered":"
\"Camilla
Camilla Simonsen and Sanna M\u00e5rd-Castman of Swedish Moose Candy Co. Photo: Gilbert Cisneros<\/figcaption><\/figure>\n

In Sweden, candy isn\u2019t just a random sweet treat \u2013 it\u2019s a weekly ritual. L\u00f6rdagsgodis, or Saturday candy, is a common Swedish childhood tradition. As part of this tradition, children visit candy stores on Saturdays as a reward at the end of the week. Once there, they can create their own unique bag of sweets, choosing from dozens of options in all shapes, textures, flavors and colors. This \u201cpick-and-mix\u201d style is a staple of the Swedish candy experience and exactly what Camilla Simonsen <\/strong>and Sanna M\u00e5rd-Castman<\/strong> wanted to bring to Utah when they opened Swedish Moose Candy Company<\/a>.<\/em><\/p>\n

Simonsen and M\u00e5rd-Castman have been friends since they were teenagers and share a strong connection with the nostalgic sweets of home. \u201cI\u2019ve lived here for 36 years, but I travel back and forth to visit family,\u201d Simonsen says. \u201cEvery time I would come back here, I would bring back suitcases of candy that had become popular here over the years. So we would always say, \u2018We need to open a candy store.\u2019\u201d<\/p>\n

“A lot of people that come in have never tried Swedish candy or chocolate before, and to see their wide-eyed reaction, just like on TikTok videos, is amazing.”<\/strong><\/h3>\n

Before finding a permanent home, Swedish Moose Candy Co.<\/em> had humble beginnings, first operating out of a rented shed and then converting a horse trailer into a mobile candy store with 60 bins of sweets.<\/p>\n

\u201cWe started in a little trailer for private events and Christmas markets just to see how people would react to it and if it would be worth investing money,\u201d M\u00e5rd-Castman says. \u201cWe felt it was an experience that was worth our time.\u201d The trailer also gave them the freedom to be selective about their future storefront. \u201cWe wanted to be in the perfect location,\u201d Simonsen adds. \u201cIt had to be 100% right.\u201d<\/p>\n

\"The
The pick-and-mix style of the candy is Swedish tradition! Photo: Gilbert Cisneros<\/figcaption><\/figure>\n

Since opening its doors in Downtown Provo at the end of 2025, Swedish Moose Candy Co.<\/em> has provided joy and excitement to customers of all ages with its wide selection of sweet and sour gummies, foamy, fruit-flavored marshmallows, rich chocolate and of course, black licorice. \u201cI\u2019ve been amazed at the demographic,\u201d Simonsen says. \u201cI see many 25- to 40-year-old men who come in for their wives but get excited when they hear about the natural ingredients. We originally wondered if our target was kids or millennials, but it\u2019s really everyone.\u201d<\/p>\n

\u201cI think the reason the candy is so popular now is because of the ingredients.\u201d<\/strong><\/h3>\n
\"Simonsen
Simonsen and Mard-Castman have been friends since they were teenagers. Photo: Gilbert Cisneros<\/figcaption><\/figure>\n

So, how about those natural ingredients? Sweden is widely considered the world leader in candy consumption. However, candy and food ingredients are heavily regulated. Unlike heavily processed American candy, traditional Swedish candy is made of natural ingredients like red pepper and beets. Corn syrup and artificial dyes are not allowed.<\/p>\n

\u201cYou don\u2019t feel the same way when you eat [Swedish candy],\u201d M\u00e5rd-Castman says. \u201cYou know, our bodies and our minds are now so sensitive to everything that we eat and drink. I think the reason the candy is so popular now is because of the ingredients.\u201d<\/p>\n

From the quality ingredients to the social media virality to the memorable logo, Swedish Moose Candy Co.<\/em> shows no signs of slowing down any time soon. Simonsen and M\u00e5rd-Castman are opening two new stores in American Fork and St. George later this spring.<\/p>\n

“It\u2019s a happy place to be here. People come in happy, and they leave happier.”<\/strong><\/h3>\n

The highlight of the experience for both owners has been meeting new customers and seeing their reactions when they try the candy.<\/p>\n

\u201cA lot of people that come in have never tried Swedish candy or chocolate before, and to see their wide-eyed reaction, just like on TikTok videos, is amazing,\u201d Simonsen says. \u201cI think exactly the same. It\u2019s a happy place to be here. People come in happy, and they leave happier,\u201d M\u00e5rd Castman adds.<\/p>\n

If you\u2019re planning to visit Swedish Moose Candy Co.<\/em><\/a>, here are some expert recommendations:<\/p>\n

Sanna\u2019s Favorites<\/strong>: Chocolate-covered Coco Dots, Sour Grapefruit Bottles (Sockerbit) and Fizzy Rings (Fizzy Ringar).<\/p>\n

Camilla\u2019s Favorites<\/strong>: The Sour S (S-M\u00e4rke), Licorice Chalk (Schoolkrijt) and the Cola Bottle (Colaflaskor).<\/p>\n

Read more about local sweet treats:
\nChunky Cookies: DIY Festival Craft Food<\/em><\/a>
\n<\/strong>Idle Hands Roastery: Excellence in Coffee and Transperancy<\/em><\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In Sweden, candy isn\u2019t just a random sweet treat \u2013 it\u2019s a weekly ritual, and exactly what Swedish Moose Candy Company brings to Utah. … read more<\/a><\/p>\n","protected":false},"author":19,"featured_media":196408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[],"_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"default","_google_business_share_type":"default","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[340,374,379],"tags":[32361,14451,32362,32360,32359,32358],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/posts\/196347"}],"collection":[{"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/comments?post=196347"}],"version-history":[{"count":0,"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/posts\/196347\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/media\/196408"}],"wp:attachment":[{"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/media?parent=196347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/categories?post=196347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/tags?post=196347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}