{"id":193864,"date":"2026-02-04T15:00:00","date_gmt":"2026-02-04T22:00:00","guid":{"rendered":"https:\/\/www.slugmag.com\/?p=193864"},"modified":"2026-02-04T18:15:31","modified_gmt":"2026-02-05T01:15:31","slug":"style-your-home-for-generations-design-within-reach","status":"publish","type":"post","link":"https:\/\/www.slugmag.com\/community\/style-your-home-for-generations-design-within-reach\/","title":{"rendered":"Style Your Home for Generations: Design Within Reach"},"content":{"rendered":"

They say home is where the heart is. Well, the heart of Design Within Reach<\/a> (DWR) is style for your home that endures. The prominent furniture retailer, which opened its first Utah store at City Creek Center in November, exists to provide access to authentic modern design, inspiration and high quality, generational pieces fit for building lasting spaces.<\/p>\n

\u201cWe curate what we think has importance and will make a meaningful difference in people\u2019s lives.\u201d<\/strong><\/h3>\n
\"\"
Creative Director Omar Nobil is keeping modern design alive. Courtesy: Design Within Reach<\/figcaption><\/figure>\n

DWR was founded in San Francisco in 1998 by Rob Forbes<\/strong><\/a>, who identified that many iconic pieces, like the popular Eames lounge chair and ottoman, were \u201cout of reach\u201d for most homeowners, due to industry exclusivity and long delivery times. \u201cRob\u2019s mission was to give people access to the best in modern design,\u201d says Omar Nobil<\/strong><\/a>, DWR\u2019s Creative Director. \u201cWe do that by curating what we think has importance and will make a meaningful difference in people\u2019s lives.\u201d<\/p>\n

Nobil calls the Eames chair an \u201cintegral, critical part\u201d of DWR\u2019s central assortment. The womb chair by Eero Saarinen<\/strong><\/a>, originally designed for Knoll, is another. Both pieces, which have been around for over 70 years, represent renowned classics by historically significant designers.<\/p>\n

DWR places emphasis on the word \u201cmodern\u201d in the term \u201cmidcentury modern.\u201d Nobil says, \u201cAs we think about design, we don\u2019t compartmentalize. We only market products that can live up to these historically significant icons, and our goal is to always have them live together.\u201d This \u201cdynamic, eclectic mix\u201d of designers past and present can be found in every vignette, or setup, at each DWR store.<\/p>\n

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Design Within Reach’s City Creek Center store opened up in November. Courtesy: Design Within Reach<\/figcaption><\/figure>\n

\u201cWe work with people who have shared values with us,\u201d Nobil says. \u201cPeople who are thinking about life today and how to improve it, as opposed to someone who just wants to catch a trend, or someone who does have the ability to create beautiful things, but they don\u2019t function for life.\u201d He adds that DWR looks to collaborate with current designers who can create pieces that are \u201cculturally relevant now but have an enduring quality to them.\u201d<\/p>\n

Susan Clark<\/strong><\/a> is one such modern designer. She is also a gallerist in New York City and is steeped heavily in the industrial style. Her Contra Sofa can be found in-store alongside the Noguchi Table, a coffee table designed by legendary 20th century designer Isamu Noguchi<\/strong><\/a>. Nobil says Clark has a \u201creal deference for the heritage of making in America,\u201d informed by her personal training in \u201cglassblowing, metalworking, weaving and woodworking.\u201d Exemplifying this ethos, her Contra Sofa relies on sturdy, solid wood in its construction, which intentionally complements the solid wood of the Noguchi Table base in the Salt Lake City store.<\/p>\n

\u201cThe materials that really resonate for us as a brand are largely natural materials\u201d<\/strong><\/h3>\n
\"A
DWR\u2019s new store has a litany of bed and bath pieces, lighting options, rugs, fine art and d\u00e9cor. Courtesy: Design Within Reach<\/figcaption><\/figure>\n

\u201cThe materials that really resonate for us as a brand are largely natural materials,\u201d Nobil explains. \u201cWe\u2019re a brand that leans heavily into high-end and luxurious upholstery textiles and natural fibers. Structurally, we use a lot of solid wood and natural stones.\u201d DWR\u2019s commitment to excellent craftsmanship means their pieces are meant to last and be moved from home to home or generation to generation.<\/p>\n

\"\"<\/a>Besides traditional living room furniture, DWR\u2019s new store has a litany of bed and bath pieces, lighting options, rugs, fine art and d\u00e9cor. And if you\u2019re not sure how to put it all together in one space or home, they offer personalized interior design services free of charge, coming equipped with a 3D home rendering system for composing your ideas.<\/p>\n

\u201cWe want to make sure we\u2019re bringing access to the best in modern design to parts of the country where there\u2019s a cultural interest in design and the arts, and we see Salt Lake City as emblematic of that.\u201d<\/strong><\/h3>\n

At DWR, you\u2019re not just purchasing furniture, you\u2019re investing in both storied and cutting-edge works of art that will last a lifetime and maybe more. In their current state of expansion, Nobil says establishing a storefront in Salt Lake City was a must. \u201cWe want to make sure we\u2019re bringing access to the best in modern design to parts of the country where there\u2019s a cultural interest in design and the arts,\u201d he says. \u201cAnd we see Salt Lake City as emblematic of that.\u201d<\/p>\n

DWR\u2019s spring collection launches this month. You can shop online at dwr.com <\/em><\/a>or visit the store at 51 S Main St., #162.<\/p>\n

Read more about local business giving SLC the fashionable edge:<\/strong>
\nNatural Law Apothecary: Old Medicine for a New Age<\/a><\/strong><\/em>
\nQuotidian Ragazine Offers A Wrinkle in Time With Enduring Fashion<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

The heart of Design Within Reach is style for your home that endures. The prominent furniture retailer exists to provide access to authentic modern design. … read more<\/a><\/p>\n","protected":false},"author":19,"featured_media":194041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","date_recorded":"","explicit":"","block":"","filesize_raw":"","_expiration-date-status":"","_expiration-date":0,"_expiration-date-type":"","_expiration-date-categories":[],"_expiration-date-options":[],"_wpscppro_dont_share_socialmedia":null,"_wpscppro_custom_social_share_image":0,"_facebook_share_type":"default","_twitter_share_type":"default","_linkedin_share_type":"default","_pinterest_share_type":"default","_linkedin_share_type_page":"","_instagram_share_type":"default","_medium_share_type":"default","_threads_share_type":"default","_google_business_share_type":"default","_selected_social_profile":[],"_wpsp_enable_custom_social_template":false,"_wpsp_social_scheduling":{"enabled":false,"datetime":null,"platforms":[],"status":"template_only","dateOption":"today","timeOption":"now","customDays":"","customHours":"","customDate":"","customTime":"","schedulingType":"absolute"},"_wpsp_active_default_template":true},"categories":[340],"tags":[31435,31438,31437,31436],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/posts\/193864"}],"collection":[{"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/comments?post=193864"}],"version-history":[{"count":0,"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/posts\/193864\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/media\/194041"}],"wp:attachment":[{"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/media?parent=193864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/categories?post=193864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.slugmag.com\/wp-json\/wp\/v2\/tags?post=193864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}